Design by Reclamestudio 1vision, Rijssen

Chad, de ontwikkelaar van MiN

"The world doesn't need more products. It needs better products."

WE ARE IN THE MIDST OF A MALE GROOMING RENAISSANCE. In growing numbers, men are shifting their attitude about their daily routines, realizing that maintaining appearance means maintaining competitive edge.

While many companies have started chasing the men's market, MiN was the pioneer. I knew that a man's unique needs weren't being met by what's out there. We want products designed for us, with our lifestyles in mind, that address the effects of life's wear and tear. So in 1999, I took my years of industry experience and developed a line that works for men like me.

I researched both scientific and natural ingredients, arriving at the most effective combinations. I designed packaging with a focus on continuous innovation. Nothing is sacred. Nothing is superfluous. MiN improves your everyday grooming routine. From naturally restoring hair color in minutes to blocking DHT on a daily basis to solving post-shaving irritation, MiN products simply work better.

Because there's no need for new products if they aren't better products.

Educated consumers will buy the best and smartest products. MiN is based in New York because it's the ideal testing ground for those emerging products and trends. In this world, a grooming product that gets you looking your best ahead of schedule can make all the difference.

And that's what we're all about. - Chad